to the small-town pilates studio owner who is feeling burnt out, wearing all-the-hats and has lost her passion....

Are you ready to turn your side-hustle into a successful studio


and swap short-sighted promotions, manual processes, and fly-by-the-seat-of-your-pants marketing strategies for full classes, regular income, and a plan for sustained success?

The Move Mentoring Program

The intimate 8-week group mentoring program designed to help you create a strategic, sustainable and profitable pilates business so you can make more money, find more freedom and have more fun

is this you...

You had a vision for your studio…  

But you just don’t know how to get there

Maybe it’s because you…

Have no idea how to clearly articulate your value, market your studio or show up on social media without it taking forever

 

Find it really hard to convert trials into memberships (What do you say? How you avoid underselling *or* over-explaining? And is there even a way to do it that doesn’t feel awkward?)

 

Don’t have adequate (or any) systems in place, so you’re doing everything, all the time, and you're feeling exhausted because of it

And, since your studio’s in a small town, so many of the systems and strategies you see online don’t — or won’t — work for you


Fact is, when you’re working with a small population, some things just don’t translate. 

You can’t just whack up an

instagram post once-a-month

and expect people to walk through your door.

But, with the right approach (and the right systems to support it), you can market yourself in a way that creates a really engaged, beautiful community inside your studio…the kind that keeps coming back week after week-and brings their friends

If you’re still reading, the thing I want you to know is this:

Your half-full classes and inconsistent sales is not because you're not committed, working hard enough or 'cut out for business'

it's because you don't have a tailored strategy for a small-town pilates studio

and yes, i'm talking from experience...

Hi, nice to meet you!

I'm Alex

Coffee-enthusiast,
mum of 3, and owner of Move Pilates Studio—

A home-based studio in a semi-rural town in South Australia. 

 
My town is small (official population: 23,000),
but my business isn’t. 

 

In fact, my studio is flourishing and profitable (we’ve worked with over 1400 clients, and average $35,000 per month in revenue), and — thanks to my team of 5 — I’ve been able to step back from the day-to-day operations, giving me the freedom to work on the ‘business’ side of my business,  and spend more time with my family. 

As good as it is now,

I’m the first to admit it hasn’t always been smooth sailing.

I’ve made plenty of mistakes (I once ran a discounted class pass sale that — at the time — was incredible, but severely affected my revenue in the months after, to the point where I actually lost more money than I made), and have learned the hard way that mirroring what other studios are doing isn’t the way to grow a business—

Especially when you have a boutique studio in a small town. 

Fact is, when you’re marketing to a smaller pool of people, and very few (if any!) of them have a reference for what pilates is — aside from the fact that it’s more expensive than the local boot camp — the usual strategies won’t work. 

The Move Mentoring Program

The intimate 8-week group mentoring program designed to help you create a strategic, sustainable and profitable pilates business so you can make more money, find more freedom and have more fun

JOIN NOW

While other courses teach you how to run a great class, the Move Mentoring Program is about the practical business side — the systems and strategies you need in place to grow your Pilates business

 
Here’s how else The Move Mentoring Program is different

small-town specific

 

as an owner of a studio in a small or semi-rural town, you face unique challenges 
(like marketing to a smaller pool of people and being one of the more expensive — and lesser understood — fitness programs in town) 
-and is tailored accordingly

sustainable systems

 

we are about creating sustainable change and sustained results, like consistently full classes, recurring revenue, robust systems, and a thriving community

— Over and above things like one-off trials and quick-win promotional periods.

move-up framework

 

Whilst other pilates mentoring programs focus purely on the numbers side of the business equation
MMP focuses on numbers, marketing, systems and people skills

-Because it takes all four to run a successful studio.

tailored advice

 

Works with you to build systems and processes that fit your business, taking your values and goals into account. 

Yes, there are templates and swipes throughout the program, but we also spend time together live each week to work out the why and how behind what you’re implementing

…And it’s usually different for every person

small group mentoring

 

Whilst other programs have large cohorts, and limited opportunities to work with the program creator in real time

MMP is small and intimate, with a focus on real time interactions, I get to know you really well, and you get to ask questions and get support as you implement what you learn.

Sound like the right approach for your studio?

“You’re essentially teaching overall studio management/ownership which is amazing. I wish I could have done this at the start of my studio. 

I really love being a part of a group and being held accountable to do the work every week otherwise I know I will use busyness as an excuse to not get it done.

The 'do the work now' parts of the live calls have been really amazing for me.” 

Week 1-2 

Priority Positioning

Confidently price your services and finally charge your worth (without the imposter syndrome) 

Outcome:
Create a strategic services and pricing strategy that; feels good, creates consistent income and has your ideal client shooting their hand up ready to buy

Week 3-4

Magnetic Messaging

Pin-point who you want to work with and how to speak their language so marketing your studio becomes quick, simple and effective

Outcome:
Identify your niche and refine your brand messaging so you  know how to attract clients who are ready to buy from you (and  actually stick around long term)

Week 5-6

Strategic Systems

Learn tools to supercharge your social media and email automations so you can seamlessly turn conversations into conversions 

Outcome:
Craft 3-months of strategic social media content and implement high-converting email automations with ease using guided templates

Week 7:

Reflect and Reset

Get to know the numbers side of your business so you can confidently double down on what's working - and stop what's not

Outcome:
Learn key data points of your business and implement a repeatable quarterly planning system so you feel clear, calm and in control of your studios direction

Week 8

Drive it home

Think this is another course that'll go on the 'did not finish' pile- think again

Outcome:
We know you want a good return on your investment in this program-
In your final session you'll proudly present your new strategic direction to the  group, and you bet we'll celebrate the heck outta' you

Rest assured you won’t be left to wade through the content on your own


The Move Mentoring Program comes with a bunch of hands on support to make sure you're getting the right answers for your situation, and the right support and accountability to get the best results possible.

Plus, since the program is intimate, I’ll really get to know you and your business. All you’ve got to do is show up.

"Before joining the program, I was overwhelmed, lacked direction, and didn't have systems in place. With Alex's guidance, I now have a clear plan, a supportive community, and a sense of control over my business.

This program exceeded my expectations and is a game-changer for solo business owners feeling overwhelmed. Highly recommended!"

- Samantha, Emersion Pilates

Here’s how it works:

Every Monday

  • A new module is released, complete with an on-demand videos, workbooks and implementation task 

Every Wednesday

  • We meet on Zoom for a 60 minute mentoring session. We'll recap the week's training, then dive into mentoring so you can leave with answers to your questions  And yes, these sessions are recorded in case you can’t always make it live.

Upfront Payment

$1990

one time payment

  • on-demand access to the Move Mentoring online program
  • weekly live sessions on the numbers, marketing, people and systems to build your studios foundations
  • access to proprietary tools such as: templates, content planning systems and email automations
  • 3 month subscription online pilates community and class planning tool Pilates HQ app
Sign me up

Payment Plan

$995

+ 1 x monthly instalments

  • on-demand access to the Move Mentoring online program
  • weekly live sessions on the numbers, marketing, people and systems to build your studios foundations
  • access to proprietary tools such as: templates, content planning systems and email automations
  • 3 month subscription online pilates community and class planning tool Pilates HQ app
Sign me up

“I joined the Move mentoring program because I truly was at peak anxiety levels when it came to my business. I knew I wasn't doing enough to grow my studio but I was at a complete loss as to how to move forward. I knew I couldn't sustain the business for much longer if I continued as i was


Since completing the program my anxiety levels from day-to-day have drastically reduced as I move through each day and each week with a plan. I'm no longer winging it and hoping for more clients to walk through my doors and stay, I now have a strategy and process in place to attract clients and keep them. I feel so much more positive about the trajectory of the business going forward..”

- Gianna, Cove Pilates

I know investing in your business can be nerve wracking — especially when it’s not (yet!) as profitable as you’d like — which is exactly why the Move Mentoring Program comes with a money-back guarantee

In the first week of the program, we meet live on Zoom to set the vision for where you want to be, and plot the path to get there — both in terms of what you need to do, and how I’ll support you. 

If, at the end of the session, you feel like you’ve ended up in the wrong room, simply email me at [email protected], and I’ll refund 100% of your payment. 

No questions asked.  So, ready to get started?

The Move Mentoring Program is the perfect fit for you if:

  • You're a small-town pilates studio owner and your ready to create consistent income for your business
  • You're tired of "winging it" and you're looking practical systems to fill your classes- without discounting or working more hours
  • You're in your first few years of owning a small-town studio or maybe you've been in business for a while and you've lost your passion
  • You know something needs to change - you need a practical plan to bring in more members- but don't know where to start
  • You want accountability and the support of someone - who get's it - as you implement over the next 8 weeks

The Move Mentoring Program starts on Monday, June 19th…

 

Imagine being able to- 
  • Stop marketing cheap trials - like every other studio - because you have a stand out strategy that attracts dream clients
  • Confidently define your niche, communicate your value and- consistently fill your classes
  • Create content that connects you to your ideal clients- and then converts them whilst saving you a bucket of time
  • Automated your behind-the-scenes communications, so you can sign up new members - even when you're not at your desk
  • confidently plan ahead of time, with the tools and know-how to make more money, free up some time and finally take that family holiday

Upfront Payment

$1990

one time payment

  • on-demand access to the Move Mentoring online program
  • weekly live sessions on the numbers, marketing, people and systems to build your studios foundations
  • access to proprietary tools such as: templates, content planning systems and email automations
  • 3 month subscription online pilates community and class planning tool Pilates HQ app
Sign me up

Payment Plan

$995

+ 1 x monthly instalment

  • on-demand access to the Move Mentoring online program
  • weekly live sessions on the numbers, marketing, people and systems to build your studios foundations
  • access to proprietary tools such as: templates, content planning systems and email automations
  • 3 month subscription online pilates community and class planning tool Pilates HQ app
Sign me up

Since completing the program I feel really proud of my business and the people we serve. My business now has more purpose- I  have a stronger identity and am feeling clear on the path forward.


The mentoring program was well structured, high value and all of the course content is actionable for when you want to implement it (whether it is that very day or 12 mths down the track). All areas where covered and the course is full of great resources. Bang for buck - for sure!

 

-Cherie, Barefoot Studio

Got questions? I've got answers...